Company
Response Table

January 15, 2024

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Two companies have fulfilled commitments made in response to the CTA. Specifically:

• Health & Happiness (H&H) published its revised BMS Marketing Policy in March 2023. Based on a preliminary assessment of the policy, it covers all types of formulas for infants from 0-12 months globally and is upheld even where local regulations on BMS marketing are absent or less stringent than the company policy. The improved geographic and product scope is noted and welcomed. The extent of alignment of H&H's revised policy and practices to the Code will be evaluated in ATNI's upcoming BMS Marketing Index. 

• Danone updated its Healthcare Systems Compliance Policy and reported that they encouraged the European trade association for specialized nutrition to adopt a similar code of conduct on interactions with HCPs. Danone also advocated for Australia and New Zealand to translate the voluntary code that restricts marketing of 0-12 products into law.

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March 15, 2023

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Eight companies have fulfilled commitments made in response to the CTA. Specifically:

• FrieslandCampina extended its policy to restrict marketing of BMS products intended for infants from birth up to 6 months of age to apply globally.

• Nestlé extended its policy to restrict marketing of BMS products intended for infants from birth up to 6 months of age to apply globally (instead of just to higher risk countries).

• Asahi, KraftHeinz, Meiji, Megmilk, Morinaga, and Pepsico published first ever BMS policies.

 

In addition, Glico and Morinaga have pledged to achieve full Code Compliance by 2030. 

 

 

We commend these companies for taking these steps and encourage other companies to end inappropriate marketing of BMS to improve nutrition and health of babies worldwide. Please refer to the table below and individual company responses and signatory assessments for additional detail.

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Below is a table summarizing company responses to the CTA and the signatories’ assessment of how comprehensively they meet the asks of the CTA. Companies appear in alphabetical order. Color coding indicates the degree to which each individual company has met each element of Asks 1-3 of the CTA, as follows:

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• Red - no commitment 

• Yellow - partial commitment 

• Green - full commitment 

Ask 4 is evaluated with a check or x. The table also includes commitments that companies made outside of the CTA in their responses to the CTA. This tool is designed to offer an overview of all company responses, so please reference the complete responses and assessment information via the links on the Company Responses page for further details. We may provide additional detail in updates to this summary.